DIGITAL MARKETING THAT MOVES THE NEEDLE
Generate more demand. Attract better leads. Engage effectively. Stand out in the crowd.
MARKETING STRATEGY
INBOUND MARKETING
ACCOUNT-BASED MARKETING
MARKETING CONTENT
EMAILS & MARKETING
AUTOMATION
SOCIAL MEDIA MANAGEMENT
BRANDING
& CREATIVE
WORDPRESS
WEBSITES
GOOGLE
ANALYTICS
DO YOU LIKE INTRUSIVE ADS AND SALES PITCHES? YEAH, NEITHER DO YOUR CUSTOMERS…
The majority of your customers ignore ads. Instead, they self educate and find the info they need to make a purchase decision on their own. Often, they’ll have made up their mind long before they ever reach out to your business. Be in the right places, at the right times, with helpful, relevant content that nurtures them in their purchase decision.
of the buyer’s journey is completed before the buyer talks to a salesperson
nurtured leads make 47% larger purchases than non-nurtured leads, and produce a 20% average increase in sales opportunities.
Source: The Annuitas Group and DemandGen Report
TURN YOUR WEBSITE INTO AN INBOUND MARKETING HUB
In the age of the ultra-educated consumer, your website is the cornerstone of your inbound marketing, content, and social strategies — the place where it all comes together. Just as all roads lead to Rome, all of your sales and marketing efforts should lead buyers to your website.
DOES YOUR CREATIVE HELP (OR HURT) YOUR BRAND?
Great design is perceived as more memorable, more approachable, and more worthy of your customers’ trust. It communicates better and makes complex topics easier to understand. In fact, companies that put an emphasis on design outperform their competitors over 200%.
Source: The Design Council
BRANDS WE’VE HAD THE HONOR TO WORK WITH
“I see Lumen Marketing as an extension of my team! Given our limited resources internally, they assist me on marketing projects for some of our most strategic, multi-channel marketing efforts at TalentWave. Lumen understands and is a guardian of our brand, and I trust them to help carry that through all of our various creative executions. Lisa is technical, creative, consultative, responsive and truly my right hand! She’s also nimble in reacting to tight deadlines, and is prudent in making sure what she delivers has been triple-checked and is as perfect as possible! I’m grateful for the partnership we have with Lumen and for the confidence I have in their capabilities as an agency.”
Kristen Schiffner
“After attempting to work with several designers, we hired Lumen Marketing to develop a new logo for our company. We thought we knew exactly what we needed. We were wrong. What I wanted was complicated, and what they created was beautiful and simple. We will use Lumen for our next project.”
Stephanie Schilling
“While you can get a less experienced freelancer to come in, listen to your plan, and execute on it, what you get with Lumen Marketing is the bonus of thought leadership and a sounding board for all things marketing strategy. That level of expertise and commitment is well worth the investment. We use this relationship as our metric in hiring other consultants. We always aim to find someone who is equally as communicative and can easily plug into our team and our processes just like Lumen, because it was such as successful model.”
Lisa Bonanno
“I wanted to drop you a brief note to say thank you for all the hard work you put into the new website. It looks fantastic! The visuals are 10X! I know it wasn’t an easy project with our timelines and content shift, but you pulled it off. Thank you for making it happen!”
Pete Khanna
DIGITAL MARKETING FOR B2B AND B2C BUSINESSES
STARTUPS
HIGH-GROWTH
COMPANIES
TECHNOLOGY
& SOFTWARE
PROFESSIONAL
SERVICES
RESORTS &
ATTRACTIONS
REAL ESTATE
& FINANCE
