FROM DEMAND GENERATION TO REVENUE GENERATION
Lumen’s strategy-first marketing programs help you generate demand, attract better leads, engage more effectively, and increase measurable revenue. Learn more below about the marketing services we offer…
All of your marketing campaigns need to start with a strategy. It’s like a road map or GPS. It tells you where you’re going and keeps you on track. Without a strategy, any of us will get distracted, take wrong turns, and waste resources. Get your road map for success…
The majority of your customers ignore ads. Instead, they self educate and find the info they need to make a decision on their own. They’ll have made up their mind long before they talk to you. Be in the right places, at the right times, with information that nurtures decisions.
If you sell in the B2B space, you need to seriously consider account-based marketing. ABM is especially useful in marketing to organizations with multiple decision makers and stakeholders, reaching them with highly targeted messaging.
Winning customers requires more than simply putting up a website or posting on social media these days. To really win customers, smart businesses create content they know is relevant to their audience’s needs — relevant, educational, and engaging information.
EMAILS & MARKETING AUTOMATION
Whether your goal is to drive more traffic to your website, nurture leads, increase purchases, or strengthen customer loyalty, email marketing and marketing automation can help your business reach its sales and marketing goals.
SOCIAL MEDIA MANAGEMENT
Social media is an essential part of any successful marketing plan. Ensuring your brand is presented well online — and in the right places — is crucial in today’s ultra-competitive business environment. Reach new audiences and build a loyal social community.
BRANDING & CREATIVE
Design matters. Great design is perceived as more memorable, more approachable, and more worthy of your customers’ trust. It communicates better and makes complex topics easier to understand. Make your business stand out an the endless sea of competitors.
In the age of the ultra-educated consumer, your website is the cornerstone of your inbound marketing, content, and social strategies — the place where it all comes together. Just as all roads lead to Rome, all of your sales and marketing efforts should lead buyers to your website.
Do you know who visits your website and how your marketing campaigns engage them? With the right strategy and tracking in place, you can gain deep insights. You’ll be making data-driven decisions and proving a return on your digital marketing investment in no time!
Do you want to expand your market? Promote new products? Your marketing needs to spark interest and excitement. Create touch points to engage potential customers at every stage of the sales cycle. Generate more demand and better leads for your business…
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GET STARTED ON YOUR NEXT MARKETING PROJECT
Request a consultation to learn how Lumen Marketing can help you generate demand, attract better leads, engage more effectively, and increase qualified sales opportunities.