FROM DEMAND GENERATION TO REVENUE GENERATION

Lumen’s strategy-first marketing programs help you generate demand, attract better leads, engage more effectively, and increase measurable revenue.

inbound marketing

INBOUND MARKETING

websites

WEBSITES

creatives services

CREATIVE

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inbound icon

INBOUND MARKETING

Do you like intrusive ads and pushy sales pitches? Yeah, neither do your customers.

The majority of your customers ignore ads. Instead, they self educate and find the info they need to make a purchase decision on their own. Often, they’ll have made up their mind long before they ever reach out to your business.

Be in the right places, at the right times, with helpful, relevant content that nurtures them in their purchase decision.

Our inbound marketing services include:

  • Persona development and buyer journeys

  • Go-to-market strategy

  • Messaging — creation and refinement

  • Content strategy and planning

  • Industry and competitor research

  • Demand generation

  • Integrated lead generation campaigns

  • Marketing automation and lead nurturing — Pardot, HubSpot, Salesforce

  • Email marketing

  • White papers

  • Thought leadership

  • E-books and how-to guides

  • Infographics

  • Webinars — strategy and execution

  • Blog posts and online articles

  • Podcasts

  • Interviews

  • Newsletters

  • Presentations, reports and Slideshares

  • Video content

  • Social media strategy and management

websites

WEBSITES

Today, in the age of the ultra-educated consumer, your website is the cornerstone of your inbound marketing, content, and social strategies — the place where it all comes together.

Just as all roads lead to Rome, all of your sales and marketing efforts should lead buyers to your website.

Our website services include:

  • Website strategy

  • Wireframing

  • WordPress design and development

  • Landing pages — Unbounce and WordPress

  • HTML and CSS

  • Search engine optimization (SEO)

  • Keyword research, analysis and tracking

  • Google Analytics — reporting and optimization

creative services

CREATIVE SERVICES

Design matters. Great design is perceived as more memorable, more approachable, and more worthy of your customers’ trust. It communicates better and makes complex topics easier to understand.

In fact, companies that put an emphasis on design outperform their competitors by over 200%.

Make your business stand out an the endless sea of competitors:

  • Branding and corporate identity

  • Logo design

  • Custom graphics

  • Packaging and point of sale (POS)

  • Exhibit design and creative for trade shows, conferences and events

  • Creative direction

  • Advertising

  • Marketing and sales collateral

  • Presentations

  • Targeted promotions