WHAT IS YOUR MARKETING STRATEGY?

All of your marketing campaigns need to start with a strategy. It’s like a road map or GPS. It tells you where you’re going and keeps you on track. Without a strategy, any of us will get distracted, take wrong turns, and waste resources. Who has time or the deep pockets for that?

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Successful businesses don’t meander or squander gas, metaphorically speaking. They focus. They start with a strategy and plan accordingly to reach their destination.

An email blast is not a strategy. A Facebook campaign is not a strategy. A podcast is not a strategy. Those are methods employed as part of a strategy. Strategy is the overarching vision for where you want to go and how you want to get there.

Your strategy needs to provide benchmarks and milestones that will keep you on schedule and measure how well you’re reaching your objectives. Your team will appreciate the guidance and function more efficiently because of it.

“While you can get a less experienced freelancer to come in, listen to your plan, and execute on it, what you get with Lumen Marketing is the bonus of thought leadership and a sounding board for all things marketing strategy. That level of expertise and commitment is well worth the investment.”

Lisa Bonanno

VP Marketing - Knowland

MARKETING STRATEGY IS YOUR ROAD MAP FOR SUCCESS

While strategy provides the direction we all need to get where we want our businesses to go, the best ones leave room for flexibility. Just like GPS, they can detour for unforeseen circumstances and adapt to changes in the market. And effective marketing strategy needs to be based on data, just as much as that of a political or military strategy.

Your business is unique, and no two strategies are the same. We embrace that kind of diversity. When you choose to work with Lumen Marketing & Communications, we always make sure to align our work with your strategy. Everything we do will complement your sales team to help you accomplish your big vision.

DO YOU NEED TO FORMULATE A NEW MARKETING STRATEGY OR CLARIFY AN EXISTING ONE?

Lumen Marketing provides consulting services for creating your own road map to greater, more targeted market reach and increased revenue. Whether you need to develop a new strategy, or improvement and existing one, we have you covered!

Our marketing strategy services include:

  • Persona development

  • Buyer journeys

  • Go-to-market strategy

  • Content strategy and planning

  • Campaign strategy

  • Industry and competitor research

  • Messaging — creation, refinement

  • Website strategy

  • Keyword strategy

  • Blogging strategies

  • Thought leadership strategy

  • Social media strategy

  • Data-driven analysis of campaigns and ROI

GET STARTED ON YOUR NEXT MARKETING PROJECT

Request a consultation to learn how Lumen Marketing can help you generate demand, attract better leads, engage more effectively, and increase qualified sales opportunities.