GAIN THE INSIGHTS THAT MATTER
Do you know who visits your website and how your marketing campaigns engage them? Those insights make the difference between marketing success and disappointing conversion rates. Yet many business owners and marketing leaders are overwhelmed and – let’s be real – intimidated by Google Analytics.
Not to worry, we maintain a deep understanding of GA so you don’t have to.
SHOW A RETURN ON YOUR DIGITAL MARKETING INVESTMENT
A good looking website will only get your business so far.
Google Analytics provides deep insight into who visits your website, where those visits come from, how long they stay, and what pages visitors look at while they are there.
With the right strategy and tracking mechanisms in place, you can:
- Gain deep insights into user behavior
- Better understand your audience
- Figure out what’s working (and what isn’t) with your marketing campaigns
- Improve your website’s user experience
- Seize on opportunities to convert unknown visitors into leads and customers
You’ll be making data-driven decisions and proving a return on your digital marketing investment in no time!
DEMYSTIFY YOUR GOOGLE ANALYTICS DATA
Does Google Analytics’ complicated terminology make you feel like a dummy, or like you’re trying to decipher a foreign language? Feeling completely overwhelmed? You’re not alone.
We specialize in helping businesses decipher GA’s confusing terminology. And we can provide as little or as much help as you need to make the most of your Google Analytics account.
LET’S WORK TOGETHER TO IMPROVE AND UNDERSTAND YOUR GOOGLE ANALYTICS DATA
Lumen Marketing provides services for understanding your audience, optimizing your marketing campaigns, and making the most of your website’s GA data. We offer solutions tailored to your business’ specific needs.
Our Google Analytics services include:
Google Analytics setup
Google Analytics account audits
Custom monthly GA reporting and analysis — Google Data Studio
Custom metrics and advanced segments
Conversion rate optimization
Website usability recommendations and improvements
Marketing campaign tracking and optimization
Newsletter and email tracking
Goals and conversion tracking
Google Tag Manager and event tracking
Google Search Console (formerly Google Webmaster Tools)
GET STARTED ON YOUR NEXT MARKETING PROJECT
Request a consultation to learn how Lumen Marketing can help you generate demand, attract better leads, engage more effectively, and increase qualified sales opportunities.