About Lumen Marketing

Lumen Marketing specializes in inbound marketing, websites and creative for B2B and B2C businesses. Our strategy-first marketing programs help clients generate demand, attract better leads, engage more effectively, and increase qualified sales opportunities that lead to measurable revenue. Follow us on Twitter @lumenmarketing

7 ways artificial intelligence is transforming the business landscape

HAL in 2001: A Space Odyssey. C3PO in Star Wars. The Borg in Star Trek. Agent Smith in The Matrix. Artificial intelligence characters have either helped or tried to rule humans in the movies for years. We are living in a time when AI is now very real and increasingly a part of our [...]

By |2019-06-13T15:12:06-06:00June 6th, 2019|Business Trends, Marketing|0 Comments

How to build top of mind awareness, a.k.a. how to be that guy (or gal) when someone says, “I know a guy!”

When I need work done on my computer system in the office (a situation that unfortunately happens more often than I would like), I call my “computer gal”. And while she is working away on whatever I have recently done to create my own problems, I might make the time to call a friend [...]

By |2018-03-12T10:39:23-06:00September 27th, 2017|Business Communications, Marketing, Strategy|1 Comment

6 ways to overcome the curse of knowledge in your business

“Curses, foiled again!” — Snidely Whiplash Over and over again, Snidely, the nemesis of our charming and, oh so very handsome, Canadian Mountie hero, Dudley Do-Right, was foiled in his attempts as Dudley continued to swoop in to save the day, and rid the world of evildoers. As most of us don’t have our [...]

By |2018-03-12T10:28:21-06:00September 19th, 2017|Business Communications|0 Comments
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