GENERATE MORE DEMAND AND BETTER LEADS FOR YOUR BUSINESS
Do you want to expand your market? Promote new products? Your marketing needs to spark interest and excitement in buyers. Create touch points to engage potential customers at every stage of the sales cycle.
THE THREE TYPES OF DEMAND GENERATION
Demand gen’s number one goal is to identify ways to make prospects feel as though they need the product or service that you offer.
And it can be measured throughout the sales funnel, whether it’s visits, leads, MQLs, SALs, SQLs, or opportunities.
There are a number of methods for generating demand: inbound marketing, account-based marketing (ABM), and outbound marketing.
THE INBOUND MARKETING APPROACH TO DEMAND GENERATION
Demand generation using inbound marketing methods is especially effective because the leads it generates are three times more likely to become customers than outbound leads. What’s more, those leads are more likely to be high quality. Demand generation activities using the inbound method might include:
A weekly newsletter prospects or customers can subscribe to
Company sponsored webinars
Blog posts promoted through social media
Email marketing campaigns
E-books, whitepapers, or other marketing content for download
Branded YouTube channel with educational videos
LEVERAGE MARKETING AUTOMATION TO GENERATE DEMAND
Marketing automation software plays a key role in all varieties of demand generation and is a tool that should be in the arsenal of any successful buyer-centric strategy.
Marketing automation platforms can have a high learning curve. Whatever automation tool you choose, we can help your team manage it and make you look like a rock star.
We offer support for the following marketing automation and email marketing platforms:
“Lumen Marketing has helped TalentWave generate more demand for our services, as well as increased qualified sales opportunities through strategic, integrated content marketing. Their deep expertise of our business, as well as the talent management industry as a whole, make Lumen Marketing a highly valued partner. Lisa herself brings a fresh, outside perspective and a focus on measurable results to every project. I highly recommend anyone considering hiring Lumen Marketing to do so.”
Jacqueline Myers
OUR DEMAND GENERATION SERVICES
Whether you need to augment your existing team on a single project, or completely turnkey, outsourced demand generation solutions, we can help.
Our demand generation services include:
Campaign strategy
Messaging — creation, refinement
Inbound marketing programs
Account-based marketing (ABM) programs
A/B testing of content performance and timing
Data-driven analysis of campaigns and ROI
Quality content creation
Landing pages
Social media strategy and management
Custom graphics and creative to support campaigns
