Social media for businesses, when done well, takes serious commitment. Ask yourself the following questions:
- Does your business lack a social media strategy? Unsure of where to start? Better yet, do you know which channels are a good fit for your product or service?
- Has your company assigned social media duties to a member of the team with little to no experience? Are you getting the results you desire?
- Is the team member responsible for your social media overwhelmed by the other parts of their job description? Has posting on your social channels fallen by the wayside?
Social content needs to be planned, produced, and posted with frequency to generate demand for your product or service. Someone with skill in analytics needs to pay attention to see where your audience is engaging with you and then be able to tweak content and placement to improve reach.