About Lisa K. Moore

Lisa is President of Lumen Marketing & Communications, a Denver agency specializing in inbound marketing, websites, and creative for B2B and B2C businesses. She is an accomplished digital marketing expert, who generates targeted leads through marketing automation, websites, landing pages, SEO, email, and mobile. Follow her on Twitter @LumenMarketing.

How to verify email addresses for your marketing campaigns

We don’t have to convince you of how important email is to businesses. Because it’s essential to our communication and to marketing, the quality of the email addresses we have for our contacts is critical. How can you ensure that your message will reach its intended reader? You need to verify email addresses. “As [...]

By |2019-09-26T18:26:08-07:00September 26th, 2019|Marketing|0 Comments

Calls to action: What action do you want a customer to take?

Every time you subscribe to a newsletter, install an app, download a case study, or purchase a product, it’s because someone invited you to do so. Even if you seek out the thing (whatever that may be), you click on a button that says something like “Buy Now” or “Learn More,” right? You are [...]

By |2019-09-26T17:39:43-07:00September 24th, 2019|Copywriting, Marketing|0 Comments

Should you hire a marketing consultant or freelancer?

Is your business considering hiring a marketing consultant? That’s a question many business owners ask themselves at some point. And in today’s changing business economy, consultants, contractors and freelancers are an ever-growing fixture. In fact, a recent report by research firm, Jobenomics, estimated that contingent workers (contractors, freelancers, temps, consultants, etc.) now make up [...]

By |2019-08-26T15:21:58-07:00August 13th, 2019|Business Trends, Marketing|2 Comments

Why is my marketing campaign falling flat? How can I fix it?

Marketing costs money. When your marketing campaign is not getting the results you want, it’s smart to stop to figure out why so you can make corrections, or even pull the plug and start over. The best way to know if a marketing campaign is falling flat is to first have an idea of [...]

By |2019-08-26T15:25:59-07:00June 25th, 2019|Marketing, Strategy|0 Comments

Provocative competence: Use improvisation and ambiguity to fuel innovation

How can a business foster a culture where innovation actually occurs? How does one create the environment in which new, actionable ideas flow? The secret lies in challenging highly developed skills with a tolerance for – no, an embrace of – ambiguity. Artists know this. Consider musician Miles Davis. He learned the trumpet as [...]

By |2019-06-13T15:13:24-07:00June 18th, 2019|Marketing|0 Comments

What is a brand voice? 6 ways to strengthen yours

Barbershop quartets and Beyonce. Garth and Mick. A mezzosoprano and a mountain yodeler. They could all sing the same melody, but, oh my, what a world of difference. What is the brand voice of your business? Does it have one? Why does it matter? A business’ brand voice isn’t audible, at least not in [...]

By |2019-08-22T22:10:33-07:00June 11th, 2019|Business Communications, Marketing|0 Comments

Why leads groups don’t always work — and how to find better prospects

Are leads groups the best use of your time when you’re trying to market and grow your business? Maybe. Maybe not. I used to lead a business networking group, and believe me, it took enormous time out of my week — every single week. Even if you’re not the leader of a business networking [...]

By |2019-05-04T11:19:52-07:00May 14th, 2019|Strategy|0 Comments

Where is strategic thinking on your daily schedule?

Where do you see your business in five years? How do you plan to achieve that vision? What might you be missing that could unlock a potential you don’t even see yet? What sticky problem keeps gumming up progress? And most importantly, how often do you give yourself a bit of strategic thinking time [...]

By |2019-08-22T22:35:48-07:00May 7th, 2019|Strategy|0 Comments

Is your marketing plan like a spotlight or a floodlight? How to find your ideal customer

Focusing your energy and marketing dollars on finding customers most likely to be star performers will develop your business faster than trying to get attention indiscriminately. Being able to identify your ideal customer will improve your results, whether you have an established business or are launching a startup. Finding your ideal customer when you [...]

By |2019-08-26T14:49:12-07:00April 4th, 2019|Marketing, Startups, Strategy|1 Comment

The business value of communicating core values (without the meaningless buzzwords)

Buzzwords and business jargon. We all see them and probably use them every day: Paradigm shifts. Deliverables. Synergy. Interfacing. The list is bottomless. These words all have their appropriate uses. Marketing just isn’t one of them. Who are you? What is your business about? What difference do you want to make? Well-crafted marketing content [...]

By |2019-08-22T22:13:42-07:00March 20th, 2019|Business Communications|0 Comments