A successful inbound marketing strategy depends on relevant, educational content to engage prospects and existing customers, and to nurture their interest until they are ready to make a purchase. Rather than avoiding this content, your potential customers seek it out.
For example, website pages are one form of content. But not all web pages provide value to the visitor. Does the content teach or help to educate? Is it helpful? Again, the information customers actually need to make a purchasing decision.
Value can take the form of tools such case studies, white papers, checklists, informative videos, and other types of resources. Defining and getting to know your business’ audience will yield insight into what marketing content they will find valuable.