ARE YOU PROVIDING THE INFO YOUR BUYERS ACTUALLY NEED?
Winning customers requires more than simply putting up a website or posting on social media these days. To really win customers, smart businesses create content they know is relevant to their audience’s needs. You know, the types of information that help answer questions like: “Is there a better way to do this than how I’m doing it now?” or “What notable successes has this company had as it relates to working with businesses like mine?”
A successful inbound marketing strategy depends on relevant, educational content to engage prospects and existing customers, and to nurture their interest until they are ready to make a purchase. Rather than avoiding this content, your potential customers seek it out.
For example, website pages are one form of content. But not all web pages provide value to the visitor. Does the content teach or help to educate? Is it helpful? Again, the information customers actually need to make a purchasing decision.
Value can take the form of tools such case studies, white papers, checklists, informative videos, and other types of resources. Defining and getting to know your business’ audience will yield insight into what marketing content they will find valuable.
HOW CAN MARKETING CONTENT GROW YOUR BUSINESS?
The path customers take toward a purchasing decision includes four steps: awareness, research, consideration, and finally, purchase. These days, 67% of the buyer’s journey is likely completed before they talk to a sales person. Marketing content engages potential buyers throughout the sales cycle. It builds trust in your business before you even know they might be interested. And it creates warm leads for your sales team.
Stop sabotaging your sales efforts
Most prospective customers now want to do their own research before they ever have direct contact with a salesperson. Premature sales contact turns them off. Instead, provide relevant information your potential customers need throughout their buying journey.
Well-written content also helps SEO
Want to rank for the right keywords? Make sure your content is created with the goal of attracting search engine traffic. You’ll be glad you invested the extra time and energy!
MARKETING CONTENT EXPERTISE AT YOUR FINGERTIPS
Effective marketing content plays a critical role in any inbound marketing strategy. Whether you need to augment your existing team on a single project, or a completely turnkey, outsourced marketing solution, we can help.
The types of content we can help your business create are nearly endless. Our marketing content services include:
Content strategy and planning
Messaging — creation, refinement
Website pages and landing pages
SEO-friendly content — keyword strategy, copywriting, optimization
Thought leadership pieces
Interviews and articles
Social media content — strategy and management
How-to guides and e-books
Presentations for PowerPoint and Slideshare
GET STARTED ON YOUR NEXT MARKETING PROJECT
Request a consultation to learn how Lumen Marketing can help you generate demand, attract better leads, engage more effectively, and increase qualified sales opportunities.