In our last blog post, we talked about how to create a customer persona. In the second part of this series, we’ll discuss the importance of creating customer personas, and why your business shouldn’t be without them.
Does your business need to create customer personas?
Yes, you do! If you haven’t gotten around to using them yet (we know, you’re too busy to create them and your staff just rolls their eyes when you mention the value in using them — after someone writes them, that is), maybe you just need a reminder on all of the ways that personas can help you to improve your marketing in ways that matter.
Remember, buyer personas are an essential part of a successful inbound marketing strategy. Without them, how closely are you really defining your target audience in order to tailor your content and advertising towards them? Besides, creating personas can be fun. Remember, your customer personas are created using analyzed research (online research, interviews, surveys, and more), so no Star Wars characters or Disney Princesses need apply.
Use information gathered from your product, service, and sales teams, online traffic sources, social media channels, and customer engagements just to name a few. Then, transfer this into giving them what they want. Remember, your content should be designed to link back to your various customer personas. What you are creating is being created just for them.
“Buyer personas are an essential part of a successful inbound marketing strategy. Without them, how closely are you really defining your target audience?”