VIDEO: What is inbound marketing? How can it benefit your business?

Have you heard the term “inbound marketing” and wondered just what exactly that means? In this video I’ll zero in on this term, and a few others that are relevant to understanding how inbound marketing works. Let’s get started! What is inbound marketing? So... inbound marketing. What is it? Well, it [...]

VIDEO: Make your marketing emails more effective — 6 quick tips

In this week’s video, we provide you with six quick tips for making your marketing emails more effective. Tip #1: Is it worth someone’s valuable time to read your marketing emails? When planning an email campaign, or a one-off email, you need to put yourself in the recipient’s shoes and ask [...]

VIDEO: 8 Questions to Ask Your Next Marketing Agency, Partner or Freelancer (Part 2 of 2)

This week’s video is part 2 of a 2-part series — 8 Questions You Should Ask Your Next Marketing Agency, Partner, or Freelancer. Last week, I talked about some key questions you should ask when you’re hiring a marketing agency, partner, or freelancer. This week, I’ll cover the other four questions [...]

VIDEO: 8 Questions to Ask Your Next Marketing Agency, Partner or Freelancer (Part 1 of 2)

This week’s video is part 1 of a 2-part series — 8 Questions You Should Ask Your Next Marketing Agency, Partner, or Freelancer. Sustaining and growing your business requires a solid marketing strategy, and achieving these goals requires expert attention. A number of missteps can happen before you ever begin working [...]

VIDEO: 4 ways to make your WordPress website more secure

Let’s talk about website security — specifically for WordPress. More than ever, the use of digital media — and your website — are on the rise, making security critical to the health of your brand. In this video, I'll provide four quick tips for making your WordPress site more secure. How [...]

VIDEO — Know your numbers: 4 marketing metrics to watch during COVID-19

Measuring your marketing efforts has always been imperative, and that is no different now. What has changed though, is that you need to look at some of your marketing metrics through a different lens. I’m going to provide you with 4 quick tips that you can use to ensure your marketing efforts are paying [...]

VIDEO: Don’t stop thinking about tomorrow… or 6 months, or 12 months from now

As a business owner or executive, it can be tempting to operate from a week-to-week, or month-to-month mindset. And while you’re doing that, you run the risk of your competition passing you by. If your business finds itself in a slow period — whether that’s due to seasonality or other factors out [...]

VIDEO: Right now, communication is more important than ever

We’re living in in unprecedented times. In the past few weeks, life as we know it has been flipped on its head. Updates from the CDC, federal and state officials, and consequently Wall Street and Main Street, are often hourly and increasingly dire as the COVID-19 pandemic builds. On the one hand, it might [...]

Are you marketing tangibles or intangibles? Hint: think both

Let’s talk about differentiation. What does your business offer, a product or a service? Should you be marketing tangibles or intangibles? Tangible things are, well, things. You can see them, taste them, hear them. They take up space and have mass. Intangibles might be services, knowledge, or something else valuable that you can’t literally [...]

By |2020-01-27T20:16:17-07:00February 11th, 2020|Marketing, Strategy|0 Comments

Thought leadership vs. content marketing — what’s the difference?

The term “thought leader” was coined back in 1994. Today, some roll their eyes and regard it as a prime example of business jargon. Yet the concept has value, whatever words we use, so let’s look at it. It’s about engaging, not marketing, says Molly Smith, PR consultant. “Whether it's providing advice, inspiring or [...]

By |2020-01-25T18:08:00-07:00February 5th, 2020|Business Communications, Copywriting, Marketing|0 Comments