Why is my marketing campaign falling flat? How can I fix it?

Marketing costs money. When your marketing campaign is not getting the results you want, it’s smart to stop to figure out why so you can make corrections, or even pull the plug and start over. The best way to know if a marketing campaign is falling flat is to first have an idea of [...]

By |2019-06-13T17:59:29-06:00June 25th, 2019|Marketing, Strategy|0 Comments

Why leads groups don’t always work — and how to find better prospects

Are leads groups the best use of your time when you’re trying to market and grow your business? Maybe. Maybe not. I used to lead a business networking group, and believe me, it took enormous time out of my week — every single week. Even if you’re not the leader of a business networking [...]

By |2019-05-04T11:19:52-06:00May 14th, 2019|Strategy|0 Comments

Where is strategic thinking on your daily schedule?

Where do you see your business in five years? How do you plan to achieve that vision? What might you be missing that could unlock a potential you don’t even see yet? What sticky problem keeps gumming up progress? And most importantly, how often do you give yourself a bit of strategic thinking time [...]

By |2019-05-02T13:52:38-06:00May 7th, 2019|Strategy|0 Comments

Is your marketing plan like a spotlight or a floodlight? How to find your ideal customer

Focusing your energy and marketing dollars on finding customers most likely to be star performers will develop your business faster than trying to get attention indiscriminately. Being able to identify your ideal customer will improve your results, whether you have an established business or are launching a startup. Finding your ideal customer when you [...]

By |2019-04-12T13:35:49-06:00April 4th, 2019|Marketing, Startups, Strategy|0 Comments

Conquering decision fatigue: Why you should ask for help

After a day full of work-related decisions, the last thing I want to do is figure out what to have for dinner. My choice is to not choose, to instead leave the decision up to my friends at a meal box service like Hello Fresh or Home Chef. Can you relate? There’s a name for [...]

By |2019-02-20T10:50:38-06:00March 6th, 2019|Marketing, Strategy|0 Comments

“Hey, Google, how will voice search affect my SEO strategy?”

“OK, Google...” “Hey, Siri...” “Alexa...” “Hey, Cortana...” Search engine optimization is changing, and the devices we talk to are a big part of the reason why. Just when digital marketers thought they had gotten really good at picking the keywords most likely to be plugged into a search engine by consumers, people started asking [...]

By |2019-02-19T16:24:06-06:00February 26th, 2019|Marketing, Strategy|0 Comments

Is it time for a marketing audit?

We all know what an audit is. An audit is a thorough, objective examination and evaluation of something. In a financial statement audit, an independent accountant picks through your books and records to make sure all is in order, then the auditor will opine on the accuracy of your financial statements. A tax audit [...]

By |2019-01-13T01:00:25-06:00February 5th, 2019|Marketing, Strategy|0 Comments

Add customer experience to marketing’s ever-growing list of responsibilities

Old school wisdom called marketing a distinct function, separate from product development, IT maintenance, customer service – each was in its own silo. But in today’s world, the marketing team plays an even larger and more important role in business. Marketing is now also about creating and nurturing the customer experience. And every part [...]

By |2019-01-01T18:18:40-06:00January 30th, 2019|Marketing, Strategy|0 Comments

Scrape or remodel? Factors to consider when evaluating marketing plan performance

What do you do when the marketing plan you’ve been working from gets stale? Staying on the present course would be a perfect example of continuing to do the same thing but expecting different results, and that’s never a good idea. You basically have two choices: rework underperforming parts of the plan or scrap [...]

By |2019-01-17T11:22:41-06:00January 17th, 2019|Marketing, Strategy|0 Comments

Refocusing business priorities: 8 ways to hold yourself accountable

In both our personal and professional lives, the start of a new year brings a time to set our faces toward living out our best selves. Where do you want to go, and how will you get there? Same old, same old won’t cut it, will it? Reaching your 2019 goals will require setting [...]

By |2019-01-13T00:57:59-06:00January 15th, 2019|Strategy|0 Comments
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