INBOUND MARKETING THAT MOVES THE NEEDLE
Generate more demand. Attract better leads. Engage effectively. Stand out in the crowd.
DO YOU LIKE INTRUSIVE ADS AND PUSHY SALES PITCHES? YEAH, NEITHER DO YOUR CUSTOMERS.
The majority of your customers ignore ads. Instead, they self educate and find the info they need to make a purchase decision on their own. Often, they’ll have made up their mind long before they ever reach out to your business. Be in the right places, at the right times, with helpful, relevant content that nurtures them in their purchase decision.
of the buyer’s journey is completed before the buyer talks to a sales person
nurtured leads make 47% larger purchases than non-nurtured leads, and produce a 20% average increase in sales opportunities
Source: The Annuitas Group and DemandGen Report
TURN YOUR WEBSITE INTO AN INBOUND MARKETING HUB
In the age of the ultra-educated consumer, your website is the cornerstone of your inbound marketing, content, and social strategies — the place where it all comes together. Just as all roads lead to Rome, all of your sales and marketing efforts should lead buyers to your website.
DOES YOUR CREATIVE HELP (OR HURT) YOUR BRAND?
Great design is perceived as more memorable, more approachable, and more worthy of your customers’ trust. It communicates better and makes complex topics easier to understand. In fact, companies that put an emphasis on design outperform their competitors by over 200%.
Source: The Design Council
INBOUND MARKETING FOR B2B AND B2C BUSINESSES