DEVELOP A STRATEGY TO REACH AND NURTURE YOUR AUDIENCE

Whether your goal is to drive more traffic to your website, nurture leads toward a purchase, increase purchases, or strengthen customer loyalty, email marketing and marketing automation can help your business reach its sales and marketing goals.

email and marketing automation services in Denver, CO

WHICH IS BEST FOR YOUR BUSINESS — EMAIL MARKETING OR MARKETING AUTOMATION?

Email marketing and marketing automation sound like the same thing, but they are not. And the difference matters to your company’s marketing success!

Most business owners have some understanding of email marketing. You know, when you create messages or offers and send them to people who have expressed interest in your product or service — that’s email marketing.

On the other hand, marketing automation is much more robust…

marketing automation icon

HOW MARKETING AUTOMATION IS DIFFERENT FROM EMAIL MARKETING

Marketing automation includes emails, but goes way beyond the basics. Marketing automation uses software to automate many of the repetitive tasks that are necessary for nurturing leads throughout the sales process. These tasks can include:

  • Lead scoring
  • Highly personalized emails relevant to where a prospect is in the buying cycle
  • Landing pages and forms
  • Automation of social media posts
  • Digital ad campaigns
  • and more

Today’s buyers have taken charge of their own journey. To be successful, businesses need to identify where leads are in the buying process and communicate what is meaningful to them at that specific point in their walk down the path to purchase. Marketing automation uses rules you create to facilitate complex workflows that help which of those leads are ready to purchase (and have a conversation with your sales team).

LEVERAGE MARKETING AUTOMATION TO GENERATE DEMAND

Marketing automation software plays a key role in all varieties of demand generation and is a tool that should be in the arsenal of any successful buyer-centric strategy.

Marketing automation platforms can have a high learning curve. Whatever automation tool you choose, we can help your team manage it and make you look like a rock star.

We offer support for the following marketing automation and email marketing platforms:

HubSpot
Marketo
Pardot
Net-Results Marketing Automation
ExactTarget

OUR EMAIL AND MARKETING AUTOMATION SERVICES

Whether you need to augment your existing team on a single project, or a completely turnkey, outsourced email solutions, we can help.

Our email and marketing automation services include:

  • Campaign strategy

  • Best practices consulting

  • Messaging — creation, refinement

  • Email campaign execution

  • Marketing automation — lead nurturing, lead scoring, workflows, landing pages, forms

  • CRM integration

  • Email and landing page templates — design, optimization

  • Email marketing software consulting

  • Audience and list segmentation

  • Custom graphics and creative to support campaigns

  • Call-to-action (CTA) optimization

  • A/B testing of content performance and timing

  • Data-driven analysis of campaigns and ROI

GET STARTED ON YOUR NEXT MARKETING PROJECT

Request a consultation to learn how Lumen Marketing can help you generate demand, attract better leads, engage more effectively, and increase qualified sales opportunities.