Improved ROI. ABM’s ROI is higher than other marketing efforts, according to 97 percent of marketers surveyed by Alterra Group. With ABM, you know exactly where you are spending marketing dollars and exactly what income to expect to receive from each target audience.
Shorter sales cycle. Leads generated by ABM will be better qualified than those from traditional funnel marketing. Your sales team will be able to spend more of their time with accounts most likely to help you reach your revenue goals.
Marketing and sales alignment. Getting B2B marketing and sales teams to collaborate has traditionally been tough in most companies. With ABM, they work together to identify target audiences. Then marketers focus on how to bring specific accounts to the table, while the sales department focuses on how to generate revenue from them once they get there.
Higher retention. Your relationships with existing clients are strengthened, as they experience ongoing personalized delivery of content they find valuable. As we all know, customer retention is critical to prevent loss of income and create ambassadors for your brand.