A brand is often associated with a company name, logo, tagline, or mission statement. But it’s much more than that.
A successful brand is defined as any product, service, or company for which people believe there is no substitute. And this is where your brand comes in.
It takes work to clearly communicate your business’ personality and unique value proposition. You want to ensure that every interaction with your company’s people, products, and services is consistent. That work starts with laying a solid foundation for your brand personality and company’s voice across all mediums (written, spoken, and visual).