HOW ARE YOU TELLING YOUR STORY?
A brand is often associated with a company name, logo, tagline, or mission statement. But it’s much more than that.
A successful brand is defined as any product, service, or company for which people believe there is no substitute. And this is where your brand comes in.
It takes work to clearly communicate your business’ personality and unique value proposition. You want to ensure that every interaction with your company’s people, products, and services is consistent. That work starts with laying a solid foundation for your brand personality and company’s voice across all mediums (written, spoken, and visual).
DOES YOUR CREATIVE HELP (OR HURT) YOUR BRAND?
Great design is perceived as more memorable, more approachable, and more worthy of your customers’ trust. Great design communicates better and makes complex topics easier to understand. In fact, companies that put a major emphasis on design outperform those who don’t by more than 200 percent.
The benefits of great design reach much further than just your website and marketing collateral. It’s essential to creating a smooth experience for your customers. Can they see clearly what step to take next? Is the interface a breeze? Design done well delights, rather than frustrates.
Shoddy creative, by contrast, muddies the message and confuses the people you want to win over.
SHOW YOUR BRAND SOME LOVE
Branding and visual elements need to be updated periodically.
When was the last time you reviewed your sales and marketing collateral? If you were to lay everything out on a table in your conference room, would it look like it all came from the same company?
If you can’t remember the last time you took a look, or elements of your visual design look disjointed, it may be time for some TLC.
ACHIEVE BRANDING AND CREATIVE GREATNESS
Nailing down your branding and showing up consistently everywhere requires expert help. The scope of our branding and creative services starts with a consultation to help you create a strategy to tell your company’s story well. Whether you need to augment your existing team on a single project, or completely turnkey, outsourced creative solutions, we can help.
Our branding, creative, and graphic design services include:
Branding — defining personality and voice, written communications, visual elements
Logo design and corporate identity
Marketing and sales collateral
Advertising (small- to large-format graphics)
Exhibit design and creative for trade shows, conferences, and events
Presentations for PowerPoint and Slideshare
GET STARTED ON YOUR NEXT MARKETING PROJECT
Request a consultation to learn how Lumen Marketing can help you generate demand, attract better leads, engage more effectively, and increase qualified sales opportunities.