Start filling in the blanks
It’s important to remember that customer personas are created using lots of research! This can be a fun exercise, but it requires using solid facts (culled from sources like your existing customers, sales team feedback, website traffic, social media, surveys, and more).
Depending on whether or not your product is suited for B2B or B2C audience, the way you will answer the questions above will vary. For example, if you are targeting a stay-at-home mom, it will make plenty of sense to ask questions about her household income level, the type of car she drives, her age, and her ethnicity.
“Customer personas are used as a road map for creating sales and marketing content for your products and services. Ultimately, if done right, they can also lead to improved sales revenue.”
On the other hand, if you are selling your product to a business person, their household income and type of car they drive are likely irrelevant. Instead, you will want to discover factors that include business objectives and the problems they need to solve. For example, a product manager might be concerned with finding a way to shorten the time it takes for his team to bring a product to market — and you’ll want to learn as much as you can about his struggles.
These questions are a great start, and as always the internet can provide you with many templates to help you define your sample customer personas. Once complete, they can be extremely helpful in creating your marketing message.
Yes, a customer persona is important
When you know who you’re really talking to, you can provide exactly what your potential customer wants.
If your business needs help creating customer personas, or updating your existing profiles, Lumen Marketing can help. We specialize in helping businesses identify the unique traits of their buyers, and then create smart, creative marketing campaigns that get results. Give us a call at 720-722-2987, or click on the blue button below.