Should you hire a marketing consultant or freelancer?

Is your business considering hiring a marketing consultant? That’s a question many business owners ask themselves at some point. And in today’s changing business economy, consultants, contractors and freelancers are an ever-growing fixture. In fact, a recent report by research firm, Jobenomics, estimated that contingent workers (contractors, freelancers, temps, consultants, etc.) now make up [...]

By |2022-01-07T09:19:45-07:00August 13th, 2019|Business Trends, Marketing|6 Comments

7 ways artificial intelligence is transforming the business landscape

HAL in 2001: A Space Odyssey. C3PO in Star Wars. The Borg in Star Trek. Agent Smith in The Matrix. Artificial intelligence characters have either helped or tried to rule humans in the movies for years. We are living in a time when AI is now very real and increasingly a part of our [...]

By |2022-01-07T09:21:56-07:00June 6th, 2019|Business Trends, Marketing|1 Comment

5 marketing trends that will continue evolving in 2019

A new year often touches off a flurry of forecasts about what’s coming, both in popular culture and in our professional lives. For instance, in 2019, what innovative thinking and technology will move from the wings onto center stage? How will current marketing trends continue to evolve over the next 12 months? What are [...]

By |2022-01-07T09:24:31-07:00January 2nd, 2019|Business Trends, Marketing|2 Comments

Cheaper isn’t always better when hiring freelancers

We’ve all heard the old adage “you get what you pay for” — it and similar such quotes have been around way longer than anyone who is reading this article has been alive. In our business, we have certainly found this to be true, and we’d like to offer you my thoughts and ideas [...]

By |2022-01-07T09:29:20-07:00March 13th, 2018|Business Trends, Marketing, Startups|0 Comments

Move your business forward — by working ON, not in, your business

If you are a business owner who wants to grow your company, at some point you have to give up control. That means being willing to change the way you do things, including the differentiation between working on, not in, your business. You’ve no doubt heard Albert Einstein’s famous line: “Insanity is doing the [...]

By |2022-01-07T09:33:21-07:00September 12th, 2017|Business Trends, Strategy|0 Comments

Everyone’s talking about content marketing… but what is it?

The term “content marketing” gets thrown around quite a bit in businesses these days. You feel like you should know its meaning, but you don’t — and you're certainly not alone. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content [...]

By |2022-01-07T09:33:47-07:00August 16th, 2017|Business Trends, Marketing|6 Comments

Don’t “buy in” to the power of business jargon

Call it what you will: business jargon, corporate lingo, business school speak — it really just provides a shortcut or short phrase that defines a bigger idea within the world of business. But whatever it stands for, the time has come where we can all agree that jargon has become annoying, pretentious, and in [...]

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