We all know what an audit is. An audit is a thorough, objective examination and evaluation of something. In a financial statement audit, an independent accountant picks through your books and records to make sure all is in order, then the auditor will opine on the accuracy of your financial statements. A tax audit [...]
In both our personal and professional lives, the start of a new year brings a time to set our faces toward living out our best selves. Where do you want to go, and how will you get there? Same old, same old won’t cut it, will it? Reaching your 2019 goals will require setting [...]
Hiring decisions can be daunting, can’t they? You advertise the opening, read lots of resumes, conduct interviews, and check references. But how do you really know who is the best fit for your marketing team? And how do you avoid costly mistakes, like a bad hire? No doubt about it, hiring the wrong person [...]
Becoming successful at the art of negotiation is relevant for “the individual who would like to keep his friends, property, and income, and the statesman who would like to keep the peace.” – John Kenneth Galbraith. “But I’m not a negotiator…” Whether you like it or not (and most people don’t), you really are [...]
Add another key skill to your toolbox: consensus building. Now, before you claim that this is just yet another thing that you simply don’t have time to do, take a minute to consider how mastering this art will aid you in building a stronger and more empowered team. The principles of consensus building The [...]
If you are a business owner who wants to grow your company, at some point you have to give up control. That means being willing to change the way you do things, including the differentiation between working on, not in, your business. You’ve no doubt heard Albert Einstein’s famous line: “Insanity is doing the [...]
The term “content marketing” gets thrown around quite a bit in businesses these days. You feel like you should know its meaning, but you don’t — and you're certainly not alone. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content [...]
