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Lumen Essence | The Lumen Marketing Blog2017-10-25T13:58:38-06:00

Scrape or remodel? Factors to consider when evaluating marketing plan performance

What do you do when the marketing plan you’ve been working from gets stale? Staying on the present course would be a perfect example of continuing to do the same thing but expecting different results, and that’s never a [...]

Storytelling: Position your customer as the hero in the journey to success

Today’s customers are inundated with marketing messages, news updates, goofy memes and personal social media threads. All but the most urgent have become easy-to-ignore white noise. How can your message stand out in all that cacophony? What’s more, your [...]

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