DEVELOP A STRATEGY TO REACH AND NURTURE YOUR AUDIENCE
Whether your goal is to drive more traffic to your website, nurture leads toward a purchase, increase purchases, or strengthen customer loyalty, email marketing and marketing automation can help your business reach its sales and marketing goals.
WHICH IS BEST FOR YOUR BUSINESS — EMAIL MARKETING OR MARKETING AUTOMATION?
Email marketing and marketing automation sound like the same thing, but they are not. And the difference matters to your company’s marketing success!
Most business owners have some understanding of email marketing. You know, when you create messages or offers and send them to people who have expressed interest in your product or service — that’s email marketing.
On the other hand, marketing automation is much more robust…
“As a new hire coming on board, there were so many things I was trying to accomplish in short order. The fact that I could lean on Lumen to execute through HubSpot without me having to direct how to get it done was a life saver.”
Lisa Bonanno
HOW MARKETING AUTOMATION IS DIFFERENT FROM EMAIL MARKETING
Marketing automation includes emails, but goes way beyond the basics. Marketing automation uses software to automate many of the repetitive tasks that are necessary for nurturing leads throughout the sales process. These tasks can include:
- Lead scoring
- Highly personalized emails relevant to where a prospect is in the buying cycle
- Landing pages and forms
- Automation of social media posts
- Digital ad campaigns
- and more
Today’s buyers have taken charge of their own journey. To be successful, businesses need to identify where leads are in the buying process and communicate what is meaningful to them at that specific point in their walk down the path to purchase. Marketing automation uses rules you create to facilitate complex workflows that help which of those leads are ready to purchase (and have a conversation with your sales team).
LEVERAGE MARKETING AUTOMATION TO GENERATE DEMAND
Marketing automation software plays a key role in all varieties of demand generation and is a tool that should be in the arsenal of any successful buyer-centric strategy.
Marketing automation platforms can have a high learning curve. Whatever automation tool you choose, we can help your team manage it and make you look like a rock star.
We offer support for the following marketing automation and email marketing platforms:
OUR EMAIL AND MARKETING AUTOMATION SERVICES
Whether you need to augment your existing team on a single project, or a completely turnkey, outsourced email marketing solution, Lumen Marketing & Communications can help.
Our email and marketing automation services include:
