You go to a networking happy hour, strike up conversations with other business owners and exchange business cards. You go home and one of you follows up with an email proposing a coffee date. You meet and chat more. You add them to your database, hoping that someday, surely, if the stars align, you [...]
The infographic is more popular than ever, and with good reason. They are extremely useful to visually distill and convey data in ways that are relevant to a specific audience, and as such, have become a prominent communication tool for businesses of all kinds. In this information age, we are bombarded with data, and [...]
Have you ever researched a product or service online and gotten frustrated because you couldn’t find the information you needed? How long did you stay on that site? I experienced a variation on this theme once when I was looking to make a job change, right before founding Lumen Marketing & Communications. I was [...]
Hiring decisions can be daunting, can’t they? You advertise the opening, read lots of resumes, conduct interviews, and check references. But how do you really know who is the best fit for your marketing team? And how do you avoid costly mistakes, like a bad hire? No doubt about it, hiring the wrong person [...]
We all know social media marketing is an essential part of a good overall marketing strategy. Facebook, LinkedIn, Instagram, Twitter – the list goes on and on. Is it simply a matter of creating a post and sharing it all over the place? Hint: the answer is almost always no. And what happens when [...]
Let’s face it, we are living in a cultural crisis of credibility. Too often it erodes government, religion, and our business communities. As business leaders, most of us really do want to contribute to improving the world while also providing for ourselves and our families. On both counts, success depends on people trusting us. [...]
Blogging is an important content component for effective inbound marketing, and one of the most popular blogging platforms is WordPress. When you start exploring WordPress, you see that bloggers are asked to assign categories and tags to their posts. We often get asked what the difference is between the two. From a marketing and [...]
Have you ever grown a garden? If you have, close your eyes for a moment and envision what goes into growing veggies. If you haven’t, we’ll try to condense it to the high points, because the whole process of planting, watering, cultivating, and harvesting has six key lessons to teach business leaders about marketing [...]
How many people receive an email from you every day? From each of your team members? Do you realize the marketing possibilities right there in your email signature? The average business person in the U.S. sends between 30 and 35 emails every day to potential and current customers, job seekers, vendors, and others in [...]
How many passwords do you have? If you’re like most of us, you’ve lost count (or perhaps, you're using the same password for everything). Banking and credit card accounts, social media accounts, your company’s website, software logins, even online retail logins – they all require one. We all understand why and we’re glad, really, [...]
