Have you ever researched a product or service online and gotten frustrated because you couldn’t find the information you needed? How long did you stay on that site? I experienced a variation on this theme once when I was looking to make a job change, right before founding Lumen Marketing & Communications. I was [...]
We all know social media marketing is an essential part of a good overall marketing strategy. Facebook, LinkedIn, Instagram, Twitter – the list goes on and on. Is it simply a matter of creating a post and sharing it all over the place? Hint: the answer is almost always no. And what happens when [...]
Let’s face it, we are living in a cultural crisis of credibility. Too often it erodes government, religion, and our business communities. As business leaders, most of us really do want to contribute to improving the world while also providing for ourselves and our families. On both counts, success depends on people trusting us. [...]
Blogging is an important content component for effective inbound marketing, and one of the most popular blogging platforms is WordPress. When you start exploring WordPress, you see that bloggers are asked to assign categories and tags to their posts. We often get asked what the difference is between the two. From a marketing and [...]
Have you ever grown a garden? If you have, close your eyes for a moment and envision what goes into growing veggies. If you haven’t, we’ll try to condense it to the high points, because the whole process of planting, watering, cultivating, and harvesting has six key lessons to teach business leaders about marketing [...]
How many people receive an email from you every day? From each of your team members? Do you realize the marketing possibilities right there in your email signature? The average business person in the U.S. sends between 30 and 35 emails every day to potential and current customers, job seekers, vendors, and others in [...]
How many passwords do you have? If you’re like most of us, you’ve lost count (or perhaps, you're using the same password for everything). Banking and credit card accounts, social media accounts, your company’s website, software logins, even online retail logins – they all require one. We all understand why and we’re glad, really, [...]
“I need a logo. If I tell you what I want, can you just design it?” “My business needs a website. What will it cost?” Businesses call us with these kinds of questions all the time. They have one particular need and they want a solution to it. We all understand that, right? But [...]
Marketers spend a lot of time developing resources that explain products, answer questions about services, and in general are meant to cultivate customer relationships and support the sales staff. Webinars, white papers, website content, or leave-behind collateral — they all cost any business a chunk of change. So why is it that so often all [...]
We’ve all heard the old adage “you get what you pay for” — it and similar such quotes have been around way longer than anyone who is reading this article has been alive. In our business, we have certainly found this to be true, and we’d like to offer you my thoughts and ideas [...]
