This week’s video is part 2 of a 2-part series — 8 Questions You Should Ask Your Next Marketing Agency, Partner, or Freelancer. Last week, I talked about some key questions you should ask when you’re hiring a marketing agency, partner, or freelancer. This week, I’ll cover the other four questions [...]
This week’s video is part 1 of a 2-part series — 8 Questions You Should Ask Your Next Marketing Agency, Partner, or Freelancer. Sustaining and growing your business requires a solid marketing strategy, and achieving these goals requires expert attention. A number of missteps can happen before you ever begin working [...]
The most critical part of logo design happens before pencil touches paper, literally or digitally. The hardest and most important first step? Figuring out exactly the concept you want to communicate. IBM knows a thing or two about getting a logo right. Theirs has been recognizable around the world for almost half a century. [...]
The infographic is more popular than ever, and with good reason. They are extremely useful to visually distill and convey data in ways that are relevant to a specific audience, and as such, have become a prominent communication tool for businesses of all kinds. In this information age, we are bombarded with data, and [...]
