Challenge: Provide B2B companies in banking, commercial real estate, insurance, business consulting, and healthcare a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Partnered with a local marketing agency to create economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports [...]

Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo. Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included: [...]

Challenge: Panera Bread franchises in Wisconsin and Rockford, IL  needed an effective means to stay top of mind, and generate demand, with its catering customers. Solution: Created an email marketing campaign targeting females, aged 25-44 years old, in the Wisconsin and Rockford, IL markets. Each month's campaign featured an exclusive offer, which was obtained by [...]

Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Partnered with a local agency to create a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation, and established the brand as a [...]

Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone [...]

Challenge: Re-purpose an existing piece of thought leadership as an in-booth display at a technology conference. Solution: Used graphics from the TrackVia white paper, The Citizen Developer: The next generation worker, and created a 24" x 36" infographic. The infographic was laminated, mounted on foam core and displayed on an easel in the company's exhibitor [...]

Challenge: Sandals and Beaches Resorts needed to promote Red Lane Spa products and services to guests. Solution: Created a hotel in-room promotion featuring the spa's private-label body lotion and bath gel. The cardstock "hang tag" offered a discount toward the purchase of retail-sized skin care products in the spa's gift shop. [...]