We Know Water advertisement

2019-09-08T18:30:09-07:00

Challenge: Gradiant Energy Services, the leader in addressing the oil and gas industry’s toughest water challenges, needed to raise awareness among chemical engineers in the Permian Basin (West Texas and Eastern New Mexico). Major advancements in oil production and techniques, such as hydraulic fracturing, come with an increased demand for water as well as [...]

Yield Management white paper

2019-09-08T14:36:12-07:00

Challenge: Create a new piece of thought leadership to explain the concept of yield management. Position ACTIVE Network as an expert on the topic, and its ACTIVE Yield software as the best solution. Solution: Wrote a white paper called Yield Management: Smart Strategies for Gaining Wallet Share. In this white paper, explained the origins of yield management [...]

trackvia.com

2019-09-08T12:01:25-07:00

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website [...]

Spreadsheets: Work Like It’s 2015, Not 2005

2019-09-09T00:13:30-07:00

Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like [...]

Flexible Workforce Strategic Planning Guide campaign

2019-09-09T00:13:47-07:00

Challenge: Help TalentWave, the leader in independent contractor compliance and engagement solutions, capitalize on the rapidly growing trend of the flexible workforce. Create a high-value piece of content that HR and procurement professionals can download following a webinar on the same topic. Solution: Created a prescriptive how-to guide called The Flexible Workforce Strategic Planning Guide: 9 [...]

Citizen Developer white paper

2019-09-08T12:02:36-07:00

Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being [...]

What’s Your ACTIVE? advertisement

2019-09-08T12:03:54-07:00

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which ran in NSAA [...]

AutismPro product sheets

2019-09-08T12:03:01-07:00

Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe [...]

Press release: New EVP of Sales

2019-09-08T17:14:54-07:00

Challenge: TrackVia hired a new Executive Vice President of Sales and needed to make a public announcement. Solution: Wrote a press release announcing the company's new executive. Crafted all messaging and quotes from key stakeholders Highlighted the company's successes in the SaaS marketplace Distributed the press release on newswires nationally, as well as on [...]

Rosie the Panda trade show campaign

2019-09-08T19:04:47-07:00

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® [...]