Challenge: BoldCo, LLC, a wholly owned subsidiary of Avionté, was preparing to launch a brand new financial product. CHANGE® card is a pay card designed to help staffing agencies address some of their biggest challenges with employee retention and incentivize the good behaviors that may benefit their bottom lines. Solution: The timeframe for the [...]

Challenge: Gradiant Energy Services, the leader in addressing the oil and gas industry’s toughest water challenges, needed to raise awareness among chemical engineers in the Permian Basin (West Texas and Eastern New Mexico). Major advancements in oil production and techniques, such as hydraulic fracturing, come with an increased demand for water as well as [...]

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it: • Launched new website in 45 days, reducing costs by $50K via [...]

Challenge: Hail Medic, a paintless dent repair startup in the automotive industry, needed a brand new corporate identity. Solution: Designed a new, original logo for Hail Medic. The design is clean and simple, while communicating that the business is the go-to "doctor" for your vehicle's hail damage. The dots above the letter "i" represent [...]

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which ran in NSAA [...]

Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe [...]

Challenge: Red Lane Spa, a division of Sandals Resorts, needed a unique giveaway for hospitality industry trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts’ welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the [...]

Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo. Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo's circular graphic element represents the all-encompassing services that Assurance [...]

Challenge: Ready Care Industries' media plan called for non-paid promotion in industry trade journals. Solution: Participated in an interview about private-labeled skin care products with American Spa Magazine. Winning the interview was a result of consistent communication with the magazine's editor through press releases and annual media kits.

Challenge: The existing trade show booth for ACTIVE Network’s Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. Additionally, ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]