Project Description

Challenge: Hail Medic, a paintless dent repair startup in the automotive industry, needed a brand new corporate identity.

Solution: Designed a new, original logo for Hail Medic. The design is clean and simple, while communicating that the business is the go-to “doctor” for your vehicle’s hail damage. The dots above the letter “i” represent hail stones.

  • Worked directly with the client to translate hand-drawn doodles into 10 different concepts for review
  • Designed two different versions of the logo, as well as two versions of a smaller icon (for placement on light and dark backgrounds)
  • Logo is used on building signage, employee apparel, website, and print collateral