Challenge: The existing trade show booth for ACTIVE Network’s Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando.
Additionally, ACTIVE Network and the RTP|ONE product lacked awareness among its target audience.
Solution: Worked with corporate brand and design teams to create a trade show experience that not only reflected ACTIVE Network’s new brand, but which quickly communicated the integrated features of the RTP|ONE enterprise software.
Integrated IAAPA trade show campaign included:
· New trade show booth graphics
· 7-part PLAY TO WIN pre- and post-show email campaign
· Direct mailer to top 200 prospects
· In-booth PLAY TO WIN infographic
· Scrolling presentation on video monitors in booth
· In-booth RFID access control demo with QR code
(for download of a thought leadership asset)