Yield Management white paper

2019-09-08T14:36:12-07:00

Challenge: Create a new piece of thought leadership to explain the concept of yield management. Position ACTIVE Network as an expert on the topic, and its ACTIVE Yield software as the best solution. Solution: Wrote a white paper called Yield Management: Smart Strategies for Gaining Wallet Share. In this white paper, explained the origins of yield management [...]

trackvia.com

2019-09-08T12:01:25-07:00

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website [...]

What’s Your ACTIVE? advertisement

2019-09-08T12:03:54-07:00

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which ran in NSAA [...]

ACTIVE Network trade show display

2019-09-08T23:58:58-07:00

Challenge: The existing trade show booth for ACTIVE Network’s Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. Additionally, ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]

6 Reasons to Ditch Your Spreadsheets

2019-09-08T12:04:56-07:00

Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. [...]

Buyer personas: enterprise software/SaaS

2019-09-08T20:46:21-07:00

Challenge: ACTIVE Network's Ski & Attractions sales and marketing team needed to better define its audiences. Solution: Developed three highly detailed buyer personas for influencers and decision makers of enterprise software purchases at North American ski resorts and attractions: IT Director at a for-profit attraction (amusement park, water park, museum, zoo/aquarium) CFO at a [...]