Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features.
Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets… and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. do-it-yourself (DIY) applications in six key areas—speed and ease, security, data integrity, reporting, workflow and cost.
This e-book was used in several lead generation channels that included the TrackVia website, landing pages, email marketing campaigns and LinkedIn display ads.
The e-book continues to be one of the highest converting pieces of marketing content for TrackVia.