Spreadsheets: Work Like It’s 2015, Not 2005

2019-09-09T00:13:30-06:00

Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like [...]

Flexible Workforce Strategic Planning Guide campaign

2019-09-09T00:13:47-06:00

Challenge: Help TalentWave, the leader in independent contractor compliance and engagement solutions, capitalize on the rapidly growing trend of the flexible workforce. Create a high-value piece of content that HR and procurement professionals can download following a webinar on the same topic. Solution: Created a prescriptive how-to guide called The Flexible Workforce Strategic Planning Guide: 9 [...]

Citizen Developer white paper

2019-09-08T12:02:36-06:00

Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being [...]

Epic Discovery training program

2019-09-08T23:11:10-06:00

Challenge: Vail Resorts Management Company was launching their brand new summer operation, Epic Discovery, at their Vail and Heavenly resorts in the summer of 2016. Several new summertime attractions would be opening, some existing activities would have name changes, and summer employees at both resorts would be wearing new uniforms. All of the new [...]

Red Lane Spa treasure map

2019-09-09T00:15:10-06:00

Challenge: Red Lane Spa, a division of Sandals Resorts, needed a unique giveaway for hospitality industry trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts’ welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the [...]

Assurance Security corporate identity

2019-09-08T18:13:35-06:00

Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo. Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo's circular graphic element represents the all-encompassing services that Assurance [...]

ADVANCE Newsletter

2019-09-09T00:16:05-06:00

Challenge: Comcast Business Class desired a way in which to communicate on a regular basis with their small business customers in Colorado and New Mexico in challenging economic times. Solution: Created the ADVANCE Newsletter, which provided tangible strategies and actions to help organizations deal with the current business environment, as well as up-to-date economic information [...]

6 Reasons to Ditch Your Spreadsheets

2019-09-08T12:04:56-06:00

Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. [...]

Economy Tracker

2019-09-08T12:05:23-06:00

Challenge: Provide B2B companies in banking, commercial real estate, insurance, business consulting, and healthcare a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Partnered with a local marketing agency to create economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports [...]

Go to Top