Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being [...]
Challenge: TrackVia hired a new Executive Vice President of Sales and needed to make a public announcement. Solution: Wrote a press release announcing the company's new executive. Crafted all messaging and quotes from key stakeholders Highlighted the company's successes in the SaaS marketplace Distributed the press release on newswires nationally, as well as on [...]
Challenge: Ready Care Industries' media plan called for non-paid promotion in industry trade journals. Solution: Participated in an interview about private-labeled skin care products with American Spa Magazine. Winning the interview was a result of consistent communication with the magazine's editor through press releases and annual media kits.