Yield Management white paper

2017-11-19T09:28:05-06:00

Challenge: Create a new piece of thought leadership to explain the concept of yield management. Position ACTIVE Network as an expert on the topic, and its ACTIVE Yield software as the best solution. Solution: Wrote a white paper called Yield Management: Smart Strategies for Gaining Wallet Share. In this white paper, explained the origins of yield management [...]

trackvia.com

2017-11-19T09:29:36-06:00

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it in a very aggressive time frame. Strategically planned for how the website [...]

Spreadsheets: Work Like It’s 2015, Not 2005

2017-11-17T16:03:15-06:00

Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like [...]

Flexible Workforce Strategic Planning Guide

2017-11-17T16:02:28-06:00

Challenge: Help TalentWave, the leader in independent contractor compliance and engagement solutions, capitalize on the rapidly growing trend of the flexible workforce. Create a high-value piece of content that HR and procurement professionals can download following a webinar on the same topic. Solution: Created a prescriptive how-to guide called The Flexible Workforce Strategic Planning Guide: 9 [...]

AutismPro product sheets

2017-11-19T09:20:12-06:00

Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe [...]

Rosie the Panda trade show campaign

2017-11-19T09:27:02-06:00

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® [...]

Red Lane Spa treasure map

2017-11-17T15:29:42-06:00

Challenge: Red Lane Spa, a division of Sandals Resorts, needed a unique giveaway for hospitality industry trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts’ welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the [...]

What’s Your ACTIVE? advertisement

2017-11-19T09:28:27-06:00

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which ran in NSAA [...]

6 Reasons to Ditch Your Spreadsheets

2017-11-19T09:30:05-06:00

Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. [...]

Market Analysis: Costume Jewelry Industry

2017-11-19T09:39:33-06:00

Challenge: The Women's Bean Project, a Denver-based nonprofit which provides a safe work environment where under served women learn the skills required to become great workers, was looking for a new revenue stream, and considered manufacturing costume jewelry. The organization's Board wanted to discover whether or not jewelry would be a viable product line. Solution: [...]

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