Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo. Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo's circular graphic element represents the all-encompassing services that Assurance [...]
ADVANCE Newsletter
Lumen Marketing2019-09-09T00:16:05-06:00Challenge: Comcast Business Class desired a way in which to communicate on a regular basis with their small business customers in Colorado and New Mexico in challenging economic times. Solution: Created the ADVANCE Newsletter, which provided tangible strategies and actions to help organizations deal with the current business environment, as well as up-to-date economic information [...]
Hawaii Pacific Seafood corporate identity
Lumen Marketing2021-01-28T14:22:51-07:00Challenge: Hawaii Pacific Seafood Company, a Honolulu-based wholesaler, did not have a logo or company identity. Solution: Created the Hawaii Pacific Seafood Company logo and corporate identity collateral, including letterhead, business card and #10 envelope.
Email Marketing: How to Build a Campaign That Gets Results
Lumen Marketing2021-01-28T14:25:11-07:00Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Partnered with a local agency to create a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation, and established the brand as a [...]
FaceTime Marketing website
Lumen Marketing2019-09-08T12:08:47-06:00Challenge: As a new creative agency, FaceTime Marketing needed a website that could communicate the value of its email marketing services. Solution: Directed the creation of the FaceTime Marketing website. Developed story board concepts to effectively communicate the company's strategic, full-service email marketing services.