A new year often touches off a flurry of forecasts about what’s coming, both in popular culture and in our professional lives. For instance, in 2019, what innovative thinking and technology will move from the wings onto center stage? How will current marketing trends continue to evolve over the next 12 months? What are [...]
It’s been five months now since the European Union rolled out the General Data Protection Regulation, or GDPR. And before you know it, the California Consumer Privacy Act will take effect. Both laws aim to provide a set of standardized data protection laws for their citizens. In a nutshell, if you are a marketer [...]
One of the most frequent questions executives ask of marketers is how the marketing plan is delivering. In other words, what is its return on investment (ROI)? How can they gauge the value of use of marketing dollars when the indicators are things like clicks and views and shares? Does that even relate to [...]
Do you like intrusive ads and pushy sales pitches? Yeah, we thought not. Your customers don’t either. If you’re wondering how to generate quality leads for your business, outbound marketing is out and inbound marketing has taken the lead. Outbound marketing means you’re shoving ads in front of people without any indication they might [...]
How do you tell potential customers how wonderful your products or services are? That’s a trick question, because it’s best if you let someone else share how much they love you. Their excitement about their experience with your products or services will sell more people than your sales copy ever could because their opinions [...]
The infographic is more popular than ever, and with good reason. They are extremely useful to visually distill and convey data in ways that are relevant to a specific audience, and as such, have become a prominent communication tool for businesses of all kinds. In this information age, we are bombarded with data, and [...]
Have you ever researched a product or service online and gotten frustrated because you couldn’t find the information you needed? How long did you stay on that site? I experienced a variation on this theme once when I was looking to make a job change, right before founding Lumen Marketing & Communications. I was [...]
Hiring decisions can be daunting, can’t they? You advertise the opening, read lots of resumes, conduct interviews, and check references. But how do you really know who is the best fit for your marketing team? And how do you avoid costly mistakes, like a bad hire? No doubt about it, hiring the wrong person [...]
We all know social media marketing is an essential part of a good overall marketing strategy. Facebook, LinkedIn, Instagram, Twitter – the list goes on and on. Is it simply a matter of creating a post and sharing it all over the place? Hint: the answer is almost always no. And what happens when [...]
Let’s face it, we are living in a cultural crisis of credibility. Too often it erodes government, religion, and our business communities. As business leaders, most of us really do want to contribute to improving the world while also providing for ourselves and our families. On both counts, success depends on people trusting us. [...]
