Challenge: Ryan Waterproofing, a family-owned construction business, changed ownership. Since its founding, the company did not have a logo. The new owner wanted to modernize the company and create more awareness for Ryan Waterproofing's services. Homes in the northeastern U.S. are challenged with wet basements and yards. Oftentimes, waterproofing companies are called in to [...]
Hawaii Pacific Seafood corporate identity
Lumen Marketing2021-01-28T14:22:51-07:00Challenge: Hawaii Pacific Seafood Company, a Honolulu-based wholesaler, did not have a logo or company identity. Solution: Created the Hawaii Pacific Seafood Company logo and corporate identity collateral, including letterhead, business card and #10 envelope.
AutismPro brand style guide
Lumen Marketing2021-01-28T14:24:14-07:00Challenge: AutismPro, having been recently acquired by new ownership, required a new logo. Team members in six offices were using various versions of an old logo. Solution: To reflect the unified image of AutismPro and Trumpet Behavioral Health to its audience, a brand style guide was created as part of the integrated marketing plan to [...]
Red Lane Spa retail promotion
Lumen Marketing2021-01-28T14:26:33-07:00Challenge: Sandals and Beaches Resorts needed to promote Red Lane Spa products and services to guests. Solution: Created a hotel in-room promotion featuring the spa's private-label body lotion and bath gel. The cardstock "hang tag" offered a discount toward the purchase of retail-sized skin care products in the spa's gift shop. [...]