Project Description

Challenge: AutismPro, having been recently acquired by new ownership, required a new logo. Team members in six offices were using various versions of an old logo.

Solution: To reflect the unified image of AutismPro and Trumpet Behavioral Health to its audience, a brand style guide was created as part of the integrated marketing plan to maintain a consistent and compelling message.

Rollout of the new brand standards included persuasively “selling” the changes and benefits to an internal audience that included executive management and team members both in the U.S. and internationally.