Challenge: AutismPro, having been recently acquired by new ownership, required a new logo. Team members in six offices were using various versions of an old logo. Solution: To reflect the unified image of AutismPro and Trumpet Behavioral Health to its audience, a brand style guide was created as part of the integrated marketing plan to [...]
Email Marketing: How to Build a Campaign That Gets Results
Lumen Marketing2021-01-28T14:25:11-07:00Challenge: FaceTime Marketing, an email marketing provider, needed to establish itself as an expert in its field. Solution: Partnered with a local agency to create a white paper about email marketing, which included definitions of email industry terms and best practices. This white paper helped to cement FaceTime Marketing's reputation, and established the brand as a [...]
Analysis Paralysis white paper
Lumen Marketing2021-01-28T14:25:38-07:00Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone [...]
FaceTime Marketing website
Lumen Marketing2019-09-08T12:08:47-06:00Challenge: As a new creative agency, FaceTime Marketing needed a website that could communicate the value of its email marketing services. Solution: Directed the creation of the FaceTime Marketing website. Developed story board concepts to effectively communicate the company's strategic, full-service email marketing services.