Challenge: Create a new piece of thought leadership to explain the concept of yield management. Position ACTIVE Network as an expert on the topic, and its ACTIVE Yield software as the best solution. Solution: Wrote a white paper called Yield Management: Smart Strategies for Gaining Wallet Share. In this white paper, explained the origins of yield management [...]

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which ran in NSAA [...]

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® [...]

Challenge: The existing trade show booth for ACTIVE Network’s Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. Additionally, ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]

Challenge: ACTIVE Network's Ski & Attractions sales and marketing team needed to better define its audiences. Solution: Developed three highly detailed buyer personas for influencers and decision makers of enterprise software purchases at North American ski resorts and attractions: IT Director at a for-profit attraction (amusement park, water park, museum, zoo/aquarium) CFO at a [...]

Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo. Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included: [...]