Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe [...]
AutismPro brand style guide
Lumen Marketing2021-01-28T14:24:14-07:00Challenge: AutismPro, having been recently acquired by new ownership, required a new logo. Team members in six offices were using various versions of an old logo. Solution: To reflect the unified image of AutismPro and Trumpet Behavioral Health to its audience, a brand style guide was created as part of the integrated marketing plan to [...]