Are leads groups the best use of your time when you’re trying to market and grow your business? Maybe. Maybe not. I used to lead a business networking group, and believe me, it took enormous time out of my week — every single week. Even if you’re not the leader of a business networking [...]
Where do you see your business in five years? How do you plan to achieve that vision? What might you be missing that could unlock a potential you don’t even see yet? What sticky problem keeps gumming up progress? And most importantly, how often do you give yourself a bit of strategic thinking time [...]
Focusing your energy and marketing dollars on finding customers most likely to be star performers will develop your business faster than trying to get attention indiscriminately. Being able to identify your ideal customer will improve your results, whether you have an established business or are launching a startup. Finding your ideal customer when you [...]
Buzzwords and business jargon. We all see them and probably use them every day: Paradigm shifts. Deliverables. Synergy. Interfacing. The list is bottomless. These words all have their appropriate uses. Marketing just isn’t one of them. Who are you? What is your business about? What difference do you want to make? Well-crafted marketing content [...]
Phone technology has changed our behavior. People don’t take calls from people they don’t know anymore. Cold calling is about as welcome as robo calls. Likewise, cold sales emails often feel like SPAM. Today the odds of a cold call ending in a sale are depressingly miniscule. Richard Stephens reports in a Dec. 2018 [...]
After a day full of work-related decisions, the last thing I want to do is figure out what to have for dinner. My choice is to not choose, to instead leave the decision up to my friends at a meal box service like Hello Fresh or Home Chef. Can you relate? There’s a name for [...]
“OK, Google...” “Hey, Siri...” “Alexa...” “Hey, Cortana...” Search engine optimization is changing, and the devices we talk to are a big part of the reason why. Just when digital marketers thought they had gotten really good at picking the keywords most likely to be plugged into a search engine by consumers, people started asking [...]
Without buyers for an enterprise’s products or services, it cannot survive. It’s critical to create a strategy to inform enough of the right people about what you offer and to intentionally nurture relationships to increase the likelihood that they will decide to purchase what you offer. You’ll experience a greater return on your investment [...]
Old school wisdom called marketing a distinct function, separate from product development, IT maintenance, customer service – each was in its own silo. But in today’s world, the marketing team plays an even larger and more important role in business. Marketing is now also about creating and nurturing the customer experience. And every part [...]
Let’s be clear: while there are other search engines, Google is the dominant force in cyberspace. If you want to know if your digital marketing plan is performing, you need to understand Google Analytics terms and how they tie back to your other marketing metrics. As a digital marketing pro, both on the corporate [...]
