Blogging is an important content component for effective inbound marketing, and one of the most popular blogging platforms is WordPress. When you start exploring WordPress, you see that bloggers are asked to assign categories and tags to their posts. We often get asked what the difference is between the two. From a marketing and [...]
Have you ever grown a garden? If you have, close your eyes for a moment and envision what goes into growing veggies. If you haven’t, we’ll try to condense it to the high points, because the whole process of planting, watering, cultivating, and harvesting has six key lessons to teach business leaders about marketing [...]
How many people receive an email from you every day? From each of your team members? Do you realize the marketing possibilities right there in your email signature? The average business person in the U.S. sends between 30 and 35 emails every day to potential and current customers, job seekers, vendors, and others in [...]
How many passwords do you have? If you’re like most of us, you’ve lost count (or perhaps, you're using the same password for everything). Banking and credit card accounts, social media accounts, your company’s website, software logins, even online retail logins – they all require one. We all understand why and we’re glad, really, [...]
“I need a logo. If I tell you what I want, can you just design it?” “My business needs a website. What will it cost?” Businesses call us with these kinds of questions all the time. They have one particular need and they want a solution to it. We all understand that, right? But [...]
Marketers spend a lot of time developing resources that explain products, answer questions about services, and in general are meant to cultivate customer relationships and support the sales staff. Webinars, white papers, website content, or leave-behind collateral — they all cost any business a chunk of change. So why is it that so often all [...]
We’ve all heard the old adage “you get what you pay for” — it and similar such quotes have been around way longer than anyone who is reading this article has been alive. In our business, we have certainly found this to be true, and we’d like to offer you my thoughts and ideas [...]
Growth hacking — it’s likely you’ve heard this phrase, especially if you work for a startup. And it’s a term that drives me absolutely nuts. Anyone running a business, especially a startup, will tell you that the pressure to grow is immense. Without growth, and the revenue that comes with it, the business won’t [...]
In part one of our two-part blog series on account-based marketing, we covered the basics of ABM — what it is, and why it’s gaining in popularity. In short, B2B sales and marketing teams find it to be very effective. In this article, we’ll delve into the steps your organization can take to implement [...]
If your company hasn’t yet embraced account-based marketing (ABM), it’s a good idea to get up to speed now, as the chances of this change taking place are more than likely. In June of 2016, SiriusDecisions revealed a 21% increase in the number of companies that have a full account-based marketing program in place. [...]
