Challenge: iAuto Analytics, a SaaS startup in the automotive industry, did not yet have a CRM or email marketing system. The business was launching the MVP version of its core product, MarketScope, and needed to ramp up its sales pipeline in two strategic test markets. Solution: Working closely with the company's founder and leadership [...]

Challenge: As a high-growth company, Knowland needed to continuously create new leads to fill its sales pipeline. They worked with a third-party consultant to assume the role of interim marketing leader and develop a well-defined strategy and budget that would help the company meet its business goals. After assessing Knowland’s situation, the consultant voiced [...]

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® [...]

Challenge: The CBS affiliate in Denver wanted a way to promote their exclusive programming that featured the Denver Broncos, as well as to provide a unique opportunity for their sponsors. Solution: Worked with the station's producers to create the CBS4 Sports Broncos Insider Newsletter. The newsletter was sent weekly on the day after the [...]

Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo. Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included: [...]

Challenge: Panera Bread franchises in Wisconsin and Rockford, IL  needed an effective means to stay top of mind, and generate demand, with its catering customers. Solution: Created an email marketing campaign targeting females, aged 25-44 years old, in the Wisconsin and Rockford, IL markets. Each month's campaign featured an exclusive offer, which was obtained by [...]