Challenge: Vail Resorts Management Company was launching their brand new summer operation, Epic Discovery, at their Vail and Heavenly resorts in the summer of 2016. Several new summertime attractions would be opening, some existing activities would have name changes, and summer employees at both resorts would be wearing new uniforms. All of the new [...]

Challenge: Red Lane Spa, a division of Sandals Resorts, needed a unique giveaway for hospitality industry trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts’ welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the [...]

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® [...]

Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo. Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo's circular graphic element represents the all-encompassing services that Assurance [...]

Challenge: Comcast Business Class desired a way in which to communicate on a regular basis with their small business customers in Colorado and New Mexico in challenging economic times. Solution: Created the ADVANCE Newsletter, which provided tangible strategies and actions to help organizations deal with the current business environment, as well as up-to-date economic information [...]

Challenge: Hawaii Pacific Seafood Company, a Honolulu-based wholesaler, did not have a logo or company identity. Solution: Created the Hawaii Pacific Seafood Company logo and corporate identity collateral, including letterhead, business card and #10 envelope.

Challenge: Provide B2B companies in banking, commercial real estate, insurance, business consulting, and healthcare a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Partnered with a local marketing agency to create economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports [...]

Challenge: Panera Bread franchises in Wisconsin and Rockford, IL  needed an effective means to stay top of mind, and generate demand, with its catering customers. Solution: Created an email marketing campaign targeting females, aged 25-44 years old, in the Wisconsin and Rockford, IL markets. Each month's campaign featured an exclusive offer, which was obtained by [...]

Challenge: Create a new piece of marketing content that discusses how business projects can fall into a state a of analysis paralysis, and position online application platforms as a viable solution. Solution: Wrote a white paper titled Analysis Paralysis: How to prevent data from crippling your business. Presented online application platforms as being less prone [...]

Challenge: Sandals and Beaches Resorts needed to promote Red Lane Spa products and services to guests. Solution: Created a hotel in-room promotion featuring the spa's private-label body lotion and bath gel. The cardstock "hang tag" offered a discount toward the purchase of retail-sized skin care products in the spa's gift shop. [...]