“I need a logo. If I tell you what I want, can you just design it?” “My business needs a website. What will it cost?” Businesses call us with these kinds of questions all the time. They have one particular need and they want a solution to it. We all understand that, right? But [...]
Marketers spend a lot of time developing resources that explain products, answer questions about services, and in general are meant to cultivate customer relationships and support the sales staff. Webinars, white papers, website content, or leave-behind collateral — they all cost any business a chunk of change. So why is it that so often all [...]
We’ve all heard the old adage “you get what you pay for” — it and similar such quotes have been around way longer than anyone who is reading this article has been alive. In our business, we have certainly found this to be true, and we’d like to offer you my thoughts and ideas [...]
Growth hacking — it’s likely you’ve heard this phrase, especially if you work for a startup. And it’s a term that drives me absolutely nuts. Anyone running a business, especially a startup, will tell you that the pressure to grow is immense. Without growth, and the revenue that comes with it, the business won’t [...]
In part one of our two-part blog series on account-based marketing, we covered the basics of ABM — what it is, and why it’s gaining in popularity. In short, B2B sales and marketing teams find it to be very effective. In this article, we’ll delve into the steps your organization can take to implement [...]
If your company hasn’t yet embraced account-based marketing (ABM), it’s a good idea to get up to speed now, as the chances of this change taking place are more than likely. In June of 2016, SiriusDecisions revealed a 21% increase in the number of companies that have a full account-based marketing program in place. [...]
Becoming successful at the art of negotiation is relevant for “the individual who would like to keep his friends, property, and income, and the statesman who would like to keep the peace.” – John Kenneth Galbraith. “But I’m not a negotiator…” Whether you like it or not (and most people don’t), you really are [...]
Add another key skill to your toolbox: consensus building. Now, before you claim that this is just yet another thing that you simply don’t have time to do, take a minute to consider how mastering this art will aid you in building a stronger and more empowered team. The principles of consensus building The [...]
If you are a business owner who wants to grow your company, at some point you have to give up control. That means being willing to change the way you do things, including the differentiation between working on, not in, your business. You’ve no doubt heard Albert Einstein’s famous line: “Insanity is doing the [...]
In our last blog post, we talked about how to create a customer persona. In the second part of this series, we’ll discuss the importance of creating customer personas, and why your business shouldn’t be without them. Does your business need to create customer personas? Yes, you do! If you haven’t gotten around to [...]
