There are a lot of super trendy buzz words and terms in business, and “customer persona” is one of them. Simply stated, a customer persona is not a real customer (or a real person for that matter). Rather, it’s a fictitious person created using a combination of raw data and educated guesses that you [...]
The term “content marketing” gets thrown around quite a bit in businesses these days. You feel like you should know its meaning, but you don’t — and you're certainly not alone. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content [...]
Some news may seem too good (or unfortunately, too bad) to be true. The same holds true for information that you may choose to source when creating content such as white papers, blog posts, and other sales and marketing materials. In order to verify the validity of what you are reading or publishing, it's [...]
Call it what you will: business jargon, corporate lingo, business school speak — it really just provides a shortcut or short phrase that defines a bigger idea within the world of business. But whatever it stands for, the time has come where we can all agree that jargon has become annoying, pretentious, and in [...]
Whether your writing (not to mention spelling) skills are impeccable or just mediocre, you no doubt want to make sure that everything that you submit communicates your message in the most professional and clearest way possible. And because you want well-written documents free of errors in spelling, grammar, punctuation, and vocabulary, it is worth [...]
