Challenge: iAuto Analytics, a SaaS startup in the automotive industry, did not yet have a CRM or email marketing system. The business was launching the MVP version of its core product, MarketScope, and needed to ramp up its sales pipeline in two strategic test markets. Solution: Working closely with the company's founder and leadership [...]

Challenge: Bradsby Group, a large Denver-area recruiting firm, needed to drive more traffic to its website and generate more awareness of the firm's exectuive search and recruiting services. Solution: Lumen Marketing developed a keyword and content marketing strategy targeting two distinct audiences: hiring managers/human resources professionals, and job candidates (mid-level management to executives). Work [...]

Challenge: Provide B2B companies in banking, commercial real estate, insurance, business consulting, and healthcare a unique marketing tool for staying top of mind with their own clients and prospects. Solution: Partnered with a local marketing agency to create economic reports including the Economy Tracker, By The Numbers and Commercial Update. The private-labeled monthly reports [...]

Challenge: The Women's Bean Project, a Denver-based nonprofit which provides a safe work environment where under served women learn the skills required to become great workers, was looking for a new revenue stream, and considered manufacturing costume jewelry. The organization's Board wanted to discover whether or not jewelry would be a viable product line. Solution: [...]