Challenge: Bradsby Group, a large Denver-area recruiting firm, needed to drive more traffic to its website and generate more awareness of the firm's exectuive search and recruiting services. Solution: Lumen Marketing developed a keyword and content marketing strategy targeting two distinct audiences: hiring managers/human resources professionals, and job candidates (mid-level management to executives). Work [...]

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it: • Launched new website in 45 days, reducing costs by $50K via [...]