The (sometimes messy, yet invaluable) art of negotiation

Becoming successful at the art of negotiation is relevant for “the individual who would like to keep his friends, property, and income, and the statesman who would like to keep the peace.” – John Kenneth Galbraith. “But I’m not a negotiator…” Whether you like it or not (and most people don’t), you really are [...]

By |2022-01-07T09:29:53-07:00November 14th, 2017|Business Communications, Strategy|0 Comments

How to build top of mind awareness, a.k.a. how to be that guy (or gal) when someone says, “I know a guy!”

When I need work done on my computer system in the office (a situation that unfortunately happens more often than I would like), I call my “computer gal”. And while she is working away on whatever I have recently done to create my own problems, I might make the time to call a friend [...]

By |2022-01-07T09:30:11-07:00September 27th, 2017|Business Communications, Marketing, Strategy|1 Comment

6 ways to overcome the curse of knowledge in your business

“Curses, foiled again!” — Snidely Whiplash Over and over again, Snidely, the nemesis of our charming and, oh so very handsome, Canadian Mountie hero, Dudley Do-Right, was foiled in his attempts as Dudley continued to swoop in to save the day, and rid the world of evildoers. As most of us don’t have our [...]

By |2022-01-07T09:31:13-07:00September 19th, 2017|Business Communications|0 Comments

Don’t be a creator of “fake news”: The importance of fact checking your content

Some news may seem too good (or unfortunately, too bad) to be true. The same holds true for information that you may choose to source when creating content such as white papers, blog posts, and other sales and marketing materials. In order to verify the validity of what you are reading or publishing, it's [...]

Don’t “buy in” to the power of business jargon

Call it what you will: business jargon, corporate lingo, business school speak — it really just provides a shortcut or short phrase that defines a bigger idea within the world of business. But whatever it stands for, the time has come where we can all agree that jargon has become annoying, pretentious, and in [...]

Should you hire a professional proofreader? Here’s proof

Whether your writing (not to mention spelling) skills are impeccable or just mediocre, you no doubt want to make sure that everything that you submit communicates your message in the most professional and clearest way possible. And because you want well-written documents free of errors in spelling, grammar, punctuation, and vocabulary, it is worth [...]

By |2022-01-07T09:34:10-07:00April 10th, 2017|Business Communications, Copywriting|0 Comments
Go to Top