Is your business considering hiring a marketing consultant? That’s a question many business owners ask themselves at some point. And in today’s changing business economy, consultants, contractors and freelancers are an ever-growing fixture. In fact, a recent report by research firm, Jobenomics, estimated that contingent workers (contractors, freelancers, temps, consultants, etc.) now make up [...]
HAL in 2001: A Space Odyssey. C3PO in Star Wars. The Borg in Star Trek. Agent Smith in The Matrix. Artificial intelligence characters have either helped or tried to rule humans in the movies for years. We are living in a time when AI is now very real and increasingly a part of our [...]
A new year often touches off a flurry of forecasts about what’s coming, both in popular culture and in our professional lives. For instance, in 2019, what innovative thinking and technology will move from the wings onto center stage? How will current marketing trends continue to evolve over the next 12 months? What are [...]
We’ve all heard the old adage “you get what you pay for” — it and similar such quotes have been around way longer than anyone who is reading this article has been alive. In our business, we have certainly found this to be true, and we’d like to offer you my thoughts and ideas [...]
Growth hacking — it’s likely you’ve heard this phrase, especially if you work for a startup. And it’s a term that drives me absolutely nuts. Anyone running a business, especially a startup, will tell you that the pressure to grow is immense. Without growth, and the revenue that comes with it, the business won’t [...]
In part one of our two-part blog series on account-based marketing, we covered the basics of ABM — what it is, and why it’s gaining in popularity. In short, B2B sales and marketing teams find it to be very effective. In this article, we’ll delve into the steps your organization can take to implement [...]
If your company hasn’t yet embraced account-based marketing (ABM), it’s a good idea to get up to speed now, as the chances of this change taking place are more than likely. In June of 2016, SiriusDecisions revealed a 21% increase in the number of companies that have a full account-based marketing program in place. [...]
If you are a business owner who wants to grow your company, at some point you have to give up control. That means being willing to change the way you do things, including the differentiation between working on, not in, your business. You’ve no doubt heard Albert Einstein’s famous line: “Insanity is doing the [...]
The term “content marketing” gets thrown around quite a bit in businesses these days. You feel like you should know its meaning, but you don’t — and you're certainly not alone. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content [...]
Call it what you will: business jargon, corporate lingo, business school speak — it really just provides a shortcut or short phrase that defines a bigger idea within the world of business. But whatever it stands for, the time has come where we can all agree that jargon has become annoying, pretentious, and in [...]
